The Baca / Douglas Genealogy and Family History Blog

03 April 2010

Repost and Corrections: Baca Haberdashery and Shopping Center

Yesterday, I went to the University of New Mexico Zimmerman Library to search the Socorro newspaper archives. I was specificallly looking for advertisements for my maternal grandparent's businesses. Below are ads for Santiago and Paublita (Zimmerly) Baca's Habberdashery and Shopping Center.

Click on the photos to see larger images of them.

My mom once told me that her classmates thought that she was rich because she always wore the latest fashions. She was able to get new clothes because her parents owned a clothing shop. I wonder if she ever wore one of these swimsuits that were "very '50."

So, exactly how long have kids been buying ties for their fathers on Father's Day?

Here is a themed ad. The school board elections were going on at this time, so many of the ads for that day's newspapers had an election theme.

Grandpa made a "big improvement for Socorro by the thorough job of improvement" of some business offices. I thought I tortured the English language. Someone didn't do a thorough job of editing this article

Author's note: I deleted the following information from the article because it may contain some erroneous information.

It appears that this was the same building that my grandmother sold to the county in the 1980s. My mom told me that my grandfather bought these offices so that my grandmother would have something to fall back on if he died, which is good thing because Santiago died in 1961. My father had his bookkeeping business in one of the suites during the 1970s and early 1980s.

Behind these offices, my grandmother owned another building that she used as a fabric shop. My mom often worked in that shop. I remember spending a lot of time there when I was a little kid.

Author's note: Below is a Google Map of the area in question. Please note that 380 Garfield Ave. is shown on the corner of Garfield and Grant ("A".) If you go East from that location, you will see Court St. This is where my grandmother's property was, north of Church St. Her fabric shop was on Church St. and Park St. However, I wish to note that the Baca Shopping Center is said to be at Garfield and Center, which, if Garfield extended through Court St. and a park that is there, would be east of Court St. I would be very appreciative if anyone reading this post would be
able to help me figure out where this shopping center was located. Please send me an email at, or post a comment to this blog.

View Larger Map

Credits, from top to bottom:

Ad for Baca's Haberdashery, El Defensor - Socorro County News, Socorro, New Mexico, 26 May 1950, page 8, column 1.

Ad for Baca's Haberdashery, El Defensor - Socorro County News, Socorro, New Mexico, 9 June 1950, page 8, column 5.

Ad for Baca's Shopping Center, El Defensor - Socorro County News, Socorro, New Mexico, 1 February 1951, page 8, column 1.

"Baca Makes Big City Improvement", El Defensor - Socorro County News, Socorro, New Mexico, 8 February 1951, page 8, column 6.

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